The objective of this project:

1. Upgrade the brand image of Framesi.
 

2. Design “Framesi Concept Store”, showcasing a system of “Point of Purchase”, display units and modules that can highlight the presence of professional hairstyling products by Framesi.
 

3. POP system had to adopt itself to various hair styling parlous affiliated with this brand.

                          Group Project

The design proposals compliment the customers journey through the whole experience.

The Point of Purchase are designed keeping strategic zones

of the hair saloon in mind to have the maximum impact.

For the hair dressing area. To maximize the space in this zone the mirror itself was designed to become a POP shelving system. The mirror is etched with the Framesi logo to be seen continuously by the customer.