| Bovisa on Move | Cultural Weaving | Benetton to Go | Campari Liquid | Cappellini - Passage to India | Cappellini - Italy | Framesi | |
Design Proposal |
Project mentors: Arc. Giulio Cappellini |
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Challenges: A project of “Ethic, Ethnic and Ecology”, for Cappellini, a avant garde, but traditional Italian furniture company. The objective of this project was to design a system by which Cappellini can work closely with Indian designers and craftsmen; using their inspirations, materials , techniques of production and possible sustainable solutions, for designing and manufacturing products and furniture in India. |
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Brand Analysis | ||||
Analysis of the Brand Cappellini to understand the true spirit of the brand, its products, its consumers and how they perceive the brand, production capabilities. |
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Trend Analysis: Studying consumer and product trends. | |||
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Brand Positioning: Making a shift from Luxury Icons to Green Icons. | ||||
System Design: Cappellini + Designers + N.G.O.s + Craftsmen | ||||
Creating a system by which
different actors can work for a common goal. |
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www.cap.culturalweaving.com | ||||
Designing a digital platform that can store all the information that the N.G.O.s in collaboration with the artisans will be uploading. This information on various crafts will be categorized in two categories, FACTS & PHILOSOPHY. The FACT section will store information pertaining to raw materials, tools, cost, process, time period etc. The PHILOSOPHY section will store information on the history of the craft, why it is practiced traditionally, reverence to everyday life, inspiration derived from the region and landscape etc. Using these information, Cappellini designers can derive new ideas and inspiration to design using similar materials and techniques. |
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Product Example | ||||
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