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 | Bovisa on Move | Cultural Weaving | Benetton to Go  | Campari Liquid | Cappellini - Passage to India | Cappellini - Italy | Framesi |

 

Campari introduces to its customers,

A Liquid Space.

 

The objective for this project was to change the perception of people, from Campari being a product to Campari being an experience and to propose new ways of consuming Campari.

 

 Client:

 Campari S.p.A

 

 Group Project

 
         

 

Research - Consumer

Behaviour Trend.

 

Campari is a drink of urban tribes, who are leading a “Liquid Modernity”. They lead a precarious lifestyle filled with uncertainties and haste. These tribes have to flow from one role to the other.

   
         
         
 

Design Proposal

 

Campari introduces to its customers, A Liquid Space. A being-space, to live liquid identities in a constructive way, savoring different downshifting experiences.
1. Place for true downshifting.
2. User centered experiences.
3. Providing a filtered perception of reality.
4. A ritual of disconnecting, cleansing and reconnecting.

   
         
 

 

   
  Brainstorming & Scenario Building      
         
  Inviting   Cleansing   Liquid space & Down shifting   User participation  
 
 

 The Space

         
  The Entrance   Welcoming Area   Changing Rooms    
         
  Cleansing Path   Lounge , Membrane cushions and Sitting wall with cushions   Lounge , Projection and light      
         
  Actors Map    
  Downshifting Cocoons Pebble Cushions     

 

 
   

Table

 
 

 

Personalized & contain pockets to store

all the personal belongings.
Producer: Joshjakus

 

Material: Felt
Dimension: 700 x 450 mm

 

Material is 100% virgin wool, interior are made with Hypoallergic plysilicone fiber. Cushions are built around a structure in foam “Butlex” type. A French top quality production, that is environmentally-friendly (pure natural fabrics, the wool’s mineral tints are obtained without the use of any chemical dye), and this allows an astonishing comfort and lasting product.


Producer: Smarindesign, Livingstones

 

 

The container, realized with rotational moulding, has a double wall, Inside which a lamp is hosted. Therefore these element become a light presence in the Space. The top part is translucent. Through it is possible to See the downshifting tools housed inside the table.

 

Material: Container polypropylene, table Cap pmma.
Dimensions: Diameter 600 mm, height 400 Mm
Color: White
Producer: possible producers serralunga, persico

 
         
         
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